"Bowls is Bowls" is about encouraging all Bowls organisations and Bowlers to work together to promote all formats of bowls equally to increase participation and membership.
Chief Executive - Boul Traders Ltd
Note "bowlsDaventry". In 2014, Bowls England inspired the idea of bowlsDAVENTRY to increase membership at two outdoor bowls clubs in Daventry. The then Chairman "Mike Robins", relatively new to Bowls, came up with the idea to make bowlsDAVENTRY "space age" by promoting Bowls as one sport across the different bowls formats played in the town. A 40% increase in membership at 3 of the clubs was then achieved by working with all 4 bowls clubs in the town (1 Outdoor Lawn Bowls Club, 1 Outdoor Lawn/ Short Mat Bowls Club, 1 Short Mat Bowls Club and one Indoor Lawn Bowls Club).